After several years of progressive changes to its application essay questions (and their maximum lengths), London Business School (LBS) has remained constant with its prompts this season. The school is once again stipulating just one required essay with a 500-word limit. Any candidates who believe this single brief essay is not enough opportunity to fully present themselves and their candidacy to the admissions committee can also submit a short optional essay. We offer here our guidance on making the most of LBS’s minimal essay options for 2017–2018.
Essays are a vital part of your application and we recommend that you spend a significant amount of time in their preparation.
Essay 1: What are your post-MBA goals and how will your prior experience and the London Business School programme contribute towards these? (500 words)
LBS’s primary essay prompt essentially requests several elements of a traditional personal statement. You will need to show that you have a long-term vision for yourself and your career and that you have a clear plan for how to get there with the help of an LBS MBA. The basic assumptions, of course, are that business school is the next logical and necessary step in your progress and that you need the LBS program in particular, because it offers specific experience, knowledge, skills, exposure, and/or other elements that are necessary for you to attain your long-term aspirations and chosen career. Ideally, you have already researched the school thoroughly to discover these important resources and areas of fit, but if not, do not skip this important step and/or refer only to basic offerings most business schools have. Your essay must be LBS specific. Demonstrating your authentic interest in the program by offering concrete examples and drawing clear connections between what it offers, what you need, and who you are is key to crafting a compelling essay response here.
Because 500 words is not a lot, avoid going into excessive detail about your past, though you will need to offer enough information to provide context and support for your stated goals. As we have observed, this essay largely encompasses a standard personal statement, so we encourage you to download your free copy of the mbaMission Personal Statement Guide. In this complimentary guide, we present a much more detailed discussion of how to approach and craft this kind of essay, along with multiple illustrative examples.
Optional Essay: Is there any other information you believe the Admissions Committee should know about you and your application to London Business School? (500 words)
Applicants often use the optional essay to explain confusing or problematic elements of their candidacy—a poor grade or GPA, a low GMAT or GRE score, a gap in work experience, etc.—and LBS’s can certainly be used in this way. If you feel you need to clarify an aspect of your profile, first check the other parts of the school’s application, which already includes several opportunities to address certain issues (such as academic performance and disciplinary instances). If you can discuss your concern there instead, do so, and avoid using this essay to simply repeat any information provided via that avenue. If you have a problem to address that is not mentioned in the LBS application, we suggest downloading a copy of the mbaMission Optional Essays Guide, which is also available for free, and in which we offer detailed advice on deciding whether to take advantage of the optional essay and, if so, how best to do so to mitigate any concerning elements of your application.
However, if you do not feel your candidacy includes any elements in need of further clarification, you might use this essay instead to offer a more rounded, positive representation of yourself—but be thoughtful about this opportunity. Do not just copy and paste an existing essay you wrote for a different school here and hope for the best. Take a step back and carefully consider what the admissions committee already knows about you from the other parts of your application, including, of course, your other essay. Then, do your utmost to develop and convey a narrative that is truly crucial to understanding your character. Because this question is so open-ended, your options are somewhat limitless. You will need to honestly check your instincts and ask yourself whether you are simply tacking something extra onto your application with this essay or whether you are presenting an authentic representation of who you are as an individual. Be mindful and respectful of the admissions committee’s time, and remember that each additional file you submit requires more resources on behalf of the admissions office, so whatever you write must be truly worthwhile and clearly reveal that you made good use of this opportunity to provide further insight into your candidacy.
Business schools outside the United States are increasingly popular among MBA hopefuls, and we at mbaMission are proud to offer our latest publications: Program Primers for international b-schools. In these snapshots we discuss core curriculums, elective courses, locations, school facilities, rankings, and more. Click here to download your freecopy of the London Business School Program Primer.
The Next Step—Mastering Your LBS Interview: Many MBA candidates find admissions interviews stressful and intimidating, but mastering this important element of the application process is definitely possible—the key is informed preparation. And, on your way to this high level of preparation, we offer our free Interview Primers to spur you along! Download your free copy of the London Business School Interview Primer today.
What are your post-MBA goals and how will your prior experience and the London Business School programme contribute towards these? (500 words)
This is the exact same question as last year, and more or less, the same question as the last few years. If you were to look at previous versions (“What will your future look like after completing your MBA?”) and compare it to these slightly tweaked versions (“What are your post-MBA plans and how will your prior experience and the London Business School programme contribute?”), it’s not hard to catch the vapors coming off of the LBS adcom:
“Let’s just ask the question we want to ask a bit more directly…”
What does this mean for you as the applicant? Give them what they want: a clear, precise, well-argued case for what you hope to succeed in, and why you will be successful (based on your past experiences combined with an LBS MBA). That’s all, folks. If you accomplish those two things, everything extra (“a novel idea,” “a big goal with big upside,” “a socially-responsible and inspiring vision,” etc.) will be just that… “extra.”
Most people will miss the KEY to this essay by packing too much stuff in. Slow down, take it one simple step at a time, and get the key stuff NAILED down first (you’ll be 98% done at that point).
Now, here’s the danger of going too far with Part I of the question (the GOAL part) without considering how Part II supports it. If you pitch an incredible idea/vision for the future, but have limited ability to back it up with evidence in your past experiences that convinces us that you have the necessary chops to execute on that idea… the idea may sound tasty, but it won’t be worth the risk for an elite MBA program. Remember, elite MBA programs rely on PLACEMENT statistics. Things like “how many students from the graduating class end up… employed” end up making XXX dollars in their first X years out of school, etc. Why? This affects their rankings, and rankings affect the caliber of student drawn to their program, which in turn affects the school’s ability to churn out success stories that juice those stats that then improve rankings and the future caliber of… you see how the cycle works.
So, MBA programs prefer SURE THINGS to high-volatility applicants. Given all that, the best chance you have of proving future success is to point to evidence in your PAST of success in a similar arena. Now, typically this means success in ROLE and INDUSTRY X and then pitching future success that is essentially an EXTENSION of those two things. If you’re a marketing maven, then you may have a hard time painting a picture of yourself as a logistics whiz. “Why should we believe that you will be successful here?” they will ask. This is why industry/career switches tend to be red flags, unless you’re able to convincingly draw a crystal clear connection between your success in the past and your future goals.
Start there: looking back at your career, what have you done? What have you achieved? What are you good at? What MAKES you good at the things you’re good at? Isolate it, hone in, be able to describe this to someone in ONE sentence.
“I’m the person who can mobilize a team of 50 people on ten continents.”
“I’m the person who can take ten departments’ confused and contradictory initiatives, and seamlessly cohere them into a winning, universally beneficial, perfectly aligned strategy.”
“I’m the person who…”
Find evidence in your past. Be messy at first, list ten chaotic forms of support. But then sharpen it, boil it down to three defining MOMENTS. Three episodes, where your actions PAINT A PICTURE of the value you brought.
Once you have that piece LOCKED, now we can cook up a “plan” that is a mouth-watering EXTENSION of it. Now we’re willing to go wherever you take us. If you’re Elon Musk, and you give us your resume, you better believe we will be interested when you tell us “I have an idea for how to revolutionize public transportation in third world countries.” If your background is in sales, however, we’re less interested in your “Big Idea.”
As you’re building your “post-MBA plans,” focus less on the flash of the idea, and more on the strategy behind EXECUTING it. Show us how well-thought-out the plan is. Do this with detail. Do this with evidence that walks us through how each step is necessary for the next one. Practical, pragmatic, bulletproof. This is the plan that excites MBA adcoms. You want them to say “this person is going to be successful.” Or “this person has success written all over them.”
You don’t want them to say “Wow, this is an absolutely brilliant and inspired idea! … I’m just not entirely sure s/he’s gonna pull it off.” That reaction is a potential death sentence.
Here’s the structure that’ll keep you very safe for your first pass:
- Hit us with a high-level sense of what kind of ISSUE or PROBLEM you hope to fix. Or an OPPORTUNITY you’re hoping to take advantage of. Quickly provide this background (sentence or two, max). Explain why solving this (or executing on the opportunity) isn’t easy. Explain why this hasn’t been done a million times successfully already. Then explain (super high-level) what your idea is. What your big picture plans are.
- Now take us through the story of how this all came into play. What’s the backstory? Where did you start, where did you cut your teeth? And most importantly, show us the evidence as you take us through the KEY NODES of your past, of your value. Don’t just rehash your resume. Present value-defining ACTIONS that made it very clear what made/makes you valuable.
- Now that we’re sold on how credible you are in this arena, give us a more detailed walk-through of your plans, showing us exactly how you plan on achieving each step. Details, specificity, show us how much thought went into it by convincing us that there are no holes.
- Last but not least, spend just a little bit of time making an argument for why LBS, of all the business schools on Earth, provides a few UNIQUE opportunities to propel you toward success. Don’t just explain that it’s a good B-School, or that you’re interested in LBS. You need to isolate a few idiosyncrasies of the LBS offerings, class, or setup that somehow IMPROVES the probability that you will succeed as compared to, say, HBS, Stanford, or Wharton. The coolest test to give yourself (embrace this conceit!) is to imagine getting offer letters from Harvard, Stanford, Wharton, and LBS. Make a case for why you would TURN DOWN the other three and go to LBS. All it takes is two or three bulletproof reasons and you’re home free.